Logo work

 

New Retro Studio, finally has a logo!

Creating a logo for your studio is not an easy thing. First off - you have the money issue. Are you paying a professional logo-maker (that's an actual job!) to design and create the logo for you, or are you doing it in-house, saving a few precious bucks?

In this case, I went with the latter. Money is scarce here (did someone say kickstarter?), and we have to save it for the important stuff. The company's logo, though important, is not vital. A bad logo might get some criticism, or be mocked, but it won't affect the sales of your product. Your product will affect the sales of your product!

With that out of the way, remains the issue of actually doing it. How do you design a logo?

I wanted something simple. Something that meant "New Retro" without being too loud. Something I could use over and over, on every site.

I've decided to go with the letters NR, giving each letter a different look. Some trial and error later, and the N became metallic, while the R was carved out of wood. A white spot light finished the look.

I rendered out two version: the big one, displayed at the top, and the smaller one, attached below. The big one is the official version. A short movie will be made, based on that.

The smaller one is the one that can be used as an icon, avatar and so on. I'm guessing that'll be the one you'll see the most. It's not an exact copy of the bigger one. The reflections are off, and the lighting is a bit different. Still - same logo.

 

But here's the thing about make a logo: it's one of those things you rarely think about when you decide on making a game. It's just one of those many small things that suck up your time unexpectedly. And the list is endless.

Anyway, endless or not, check one off the list!

 

-Shay